Discussing Conversion Rate Optimization and Website Strategy With Tiffany daSilva

Roles that focus specifically on conversion rate optimization (which,  according to Qualaroo, is the “method of using analytics and user feedback to improve the performance of your website,” as well as improving other metrics as identified as KPIs), have become more popular in the last few years.

One person who is excelling in this area is Tiffany daSilva, a consultant and former head of Head of Conversion Rate Optimization at Shopify, an e-commerce website builder and platform.

Discussing Conversion Rate Optimization and Website Strategy With Tiffany daSilva