Conversion Rate Optimization (CRO): How to Optimize Conversion Rates for PPC

Conversion rate optimization (CRO) is the process of optimizing your sponsored search ads, landing pages, and overall website design to raise your conversion rate. In other words, the goal is for the highest possible percentage of visitors to your site to convert, or complete your desired action. CRO is quickly gaining in popularity because it’s seen as a way to increase profits from sales without raising your advertising spend.

Conversion Rate Optimization (CRO): How to Optimize Conversion Rates for PPC