Avoiding SEO Pitfalls During Conversion Rate Optimization

There are so many benefits to A/B testing your landing pages — just be sure you don’t accidentally damage your SEO efforts!

A-B-Test-ss-1920Ultimately, most of us are optimizing our sites for search engines with a purpose that extends beyond site traffic. Whether the goal is newsletter signups, lead generation, or sales, most of us are trying to turn our hard-won organic site traffic into something more.

Avoiding SEO Pitfalls During Conversion Rate Optimization