AdWords Launches Conversion-Based Bid Strategies for Remarketing Lists
Do you use Google AdWords’ conversion optimizer or Remarketing Lists for Search Ads (RLSAs)? Well, now you can use them both together. Google Ads recently announced that the automated bidding strategies that use conversion data are now available for your remarketing lists for search.
If you are unfamiliar with the conversion optimizer, the way it works is you set CPA goals instead of a CPC or CPM goal. This allows AdWords to use historical data to automate your bids in an effort to give you the most conversions possible at your CPA goal.