8 affordable tools to help optimize for conversion and understand your users better

toolsConversion rate optimization (CRO) has remained a hot topic over the last few years, and more companies are starting to allocate larger proportions of their budget to optimize their websites for existing users rather than focusing solely on customer acquisition.

Over the last few weeks I’ve been involved in a lot of CRO-focused projects, both in my day job and on some of my side projects – so I thought I’d focus my first TNW article on some of the tools that I’ve used and found particularly useful. 

8 affordable tools to help optimize for conversion and understand your users better