We have access to a tremendous amount of customer data these days. Even the free tools like Google Analytics give us incredible insights into where our traffic comes from and what people do on our site.
Yet, 80% of online retailers do not use their analytics sufficiently. Many don’t even track important actions like conversion rates and purchases. If you use analytics only to measure your daily traffic, you’re doing yourself and your customers a disservice.
3 Ways to Use Analytics to Increase Your E-commerce Conversion Rates
